unreel builds very high tier custom ticket bots and Discord systems that feel calm, even when your server isn't.
The work is focused and opinionated: tight flows, clean panels and behaviour that makes sense even when chat is moving too fast for anyone to double-check a command.
What unreel actually builds
No everything-bot, no giant product dashboard. Just sharp, well-scoped tools that live in your server and quietly do their job.
Custom ticket bots
Ticket flows built around your moderation style. Channels, states and transitions are kept simple so staff can follow them half-awake.
Lightweight panels
Compact control panels that expose only what you actually need. No maze of toggles – just a clean mental model of how the system behaves.
Automation pieces
Role flows, queues, scheduled routines and small helpers. Each one is narrow by design so it remains understandable and safe to extend later.
Calm bots for loud servers
The goal is not to cover everything Discord can do – it’s to make the small slice you actually rely on feel unreasonably smooth.
- Minimum surface, maximum clarity
Every command and screen has to earn its place. If it doesn't help staff or users understand the next state, it gets cut.
- Conversation over configuration
Instead of pushing you through a form, unreel works from a description of your server, staff and problems, then shapes a bot around that.
- "Blehhh" as a quality bar
A build is done when it feels like a "Blehhh" moment: not just correct, but unexpectedly satisfying to interact with, even for routine admin work.
This site mirrors the work: focused, minimal, and more interested in how things feel than in listing every possible feature.
There's no pricing table or feature matrix. Every project is a conversation – what kind of server you run, where things feel fragile, and how a bot could take the edge off.
If that sounds interesting, the contact route is enough. The rest of the site is here to show the taste, not to be exhaustive.
Examples will live here
As projects are ready to be shown, this area will be filled with concrete breakdowns – no fake numbers, just real flows.
Reserved for a specific build in this category. Until then, this intentionally stays empty of fake stats or names.
Reserved for a specific build in this category. Until then, this intentionally stays empty of fake stats or names.
Reserved for a specific build in this category. Until then, this intentionally stays empty of fake stats or names.
There isn't a form. You reach out, describe your server and pain points, and the conversation shapes what gets built.
The Blehhh energy
Somewhere between design, code and feel, there’s a point where a bot goes from 'it works' to 'Blehhh'. This is unreel’s favourite word and the lens everything is judged through.
BLEHHH
"Blehhh" is unreel's favourite word – the sound of a build that's gone past working and landed in that ridiculously smooth zone where everything feels lighter than it has any right to.
This doesn't show up in metrics or dashboards. It shows up when a staff member hits a button on autopilot and the outcome is exactly what their brain expected, every single time.
The main question: does it feel good to use? If not, it gets reshaped until the answer is a loud Blehhh.
Even when chat is chaos, the bot stays boring: clear inputs, clear outputs, no mysterious side routes.
A dedicated page where all the Blehhh energy gets to be loud on purpose.
When a build feels like this word, it's ready to live in a server. The full Blehhh page is where that feeling gets to be loud.